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What is SEO ?

SEO stands for Search Engine Optimization, it involve all optimizations you can do on your website in order to be listed on top of search engines results pages.

Optimize you website to be on top of results pages in search engines like :

These are optmizations covers as much technical "tweaking" (server and client side) rather than editorial content (keywords, topics, etc.).

Wikipedia's definition is the following :

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's "natural," or un-paid ("organic" or "algorithmic"), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.


What about meta description seo-agent.net analyze ?

To answer this question, let us just quote some pieces of this really interesting article published on kissmetrics blog

The meta description tag in HTML is the 160 character snippet used to summarize a web page’s content (...)

SEOmoz says ... Meta description tags, while not important to search engine rankings, are extremely important in gaining user click-through from search engine result pages (SERPs). These short paragraphs are webmasters opportunity to advertise content to searchers and let them know exactly what the given page has with regard to what they’re looking for. (...)

3 Reasons Why You Should Still Use Meta Descriptions
  • Reason 1: Bolded Keywords in Search Results
  • Reason 2: Top Social Networks Use It
  • Reason 3: Social Bookmarking Use It
(..)